7th Letter Crew’s “Will Rise” at Yves Laroche
Monday, August 30th, 2010In the art game consistency is paramount. When your audience has come to expect the best you’ve got to keep it coming. Luckily, Yves Laroche Gallerie D’Art in Montreal seems to have a firm grasp on this concept. Since 1991 Yves Laroche has unfailingly brought quality artists and exhibits to Canada. Specializing in art stemming from the underground worlds of tattooing, graffiti, and comics Yves Laroche represents Canada’s best emerging and established artists as well as an impressive line up of international talent. Their roster of artists includes Canadian art stars Martin Whittfooth, Dave Cooper, Jon Todd, Timer, Juan Carlos Noria and Jonathan Bergeron. From further afield they represent Cuban artist Adonis Flores, Rotterdam based art duo Sauerkids, and France’s Turf One. And they must have their pick of the litter when it comes to the States, because they represent some of the best including Van Arno, Shawn Barber, Liz McGrath, Ron English, Blaine Fontana, Chris Ryniak, Mike Shine, Greg Simkins and Amanda Wachob.
Opening Wednesday September 1st, Yves Laroche will launch a monumental group show with the US’s famed graffiti family 7th Letter Crew entitled “Will Rise”. Formed by graffiti granddaddy Eklips as a commercial launch pad for his two legendary crews MSK (Mad Kings Society) and AWR (Angels Will Rise/Art Work Rebels), 7th Letter Crew reps some of the most talented and prolific graffiti artists in the game including Revok, Saber, Norm, Reyes, Rime, Sever and Krush to name a few. Eklips merged AWR and MSK under the 7th Letter umbrella in 1999 with the intention of making inroads for graffiti in the realms of corporate sponsorship and merchandising. By now, more than a decade later, 7th Letter’s artists have taken the world by force, painting commissioned murals around the globe, branding a widely distributed clothing and accessories line and landing solo and group shows at the world’s top galleries.
From Yves Laroche’s press release: “Held in conjunction with Norm AWR & Basta!, YL will be presenting The Seventh Letter crew’s first Canadian group exhibition. In September, Montreal will join the esteemed list of Barcelona, New York, Seoul, Miami, Milano and other select The Seventh Letter destinations. Eponymously, named after the seventh letter in the alphabet, these ‘Gods of Graffiti’ represent one of the world’s most inspired, racially diverse and prolific graffiti crew ever assembled. Yves Laroche Galerie d’art will be showing new and exclusive works by six of the most influent members of the collective: REVOK, PUSH, NORM, POSE, REYES and RETNA.
Los Angeles based, The Seventh Letter is an institution born from street culture and taking form as iconic graffiti-based visuals and street references. More so, The Seventh Letter is a powerful trademark known by every avant-garde connoisseur. The influence of the crew is tremendous, since they are multidisciplinary artists with roots in graffiti and beyond; including fine art, tattooing, graphic design, sculpture and music. Always pushing the traditional limits imposed by media associated to the graffiti. Demonstrating a consistent pride in their craft and foresight for future generations of young and upcoming artists, Yves Laroche Galerie d’art is proud to commemorate this visual representation of unique individuals.”
All are invited to the opening, scheduled for Wednesday, September 1st 2010 from 6-9 pm at Yves Laroche Galerie d’art- 6355, Boul. Saint-Laurent, Montreal CAN. Music provided by DJ Sagewondah (French Connection) & special guests. Artists will be present.
YVES LAROCHE GALERIE D’ART PRESENTS
WILL RISE – THE SEVENTH LETTER
From September 1st to 15th 2010
Vernissage : Wednesday, September 1st 2010, 6pm to 9pm
Norm Photo Credit: Luna Park on Flickr









