Jorge Rodriguez Gerada Identity Portraits
Saturday, December 27th, 2008Urban art is often seen as something that is quickly executed before the artists vanishes back into the night and the piece is discovered the following morning. Jorge Rodriguez Gerada is a pioneer of both urban art and culture jamming. His approach, however, is many things but swift. Jorge Rodriguez Gerada investigates, researches and delivers with precision, a process that can often time last several weeks. His larger than life charcoal portraits explore the issues of identity. As a Cuban-American living in Barcelona, Spain, he does not fit into any of the groups that society tends to dichotomize immigrants into. Jorge questions issues of his own identity and uses that investigation as a catalyst for creating masterpieces.

The use of charcoal as a material is a strategic choice. Jorge wants the portrait to fade away with rain and wind. Like memories of people tend to fade, so do his images. The images he draws are not celebrities. Not in the original meaning of the word, anyway. He seeks to give people in the community their “Warhol 15 minutes of fame.” In that respect, the people he paints are local celebrities -- they are people who tell an interesting story of the development and circumstances in that particular community.

Despite its technical prowess, the actual drawing is not the artwork. Instead, the art is found in the entire process: searching for the model, planning, executing, responding to mother nature. His pieces are striking from the moment they are done until they are just ghosts looking over the city.













